This taps into a human need to not miss out on a great opportunity, and Facebook ads can be the most suitable platform for this approach. This is an excellent example of the synergy and benefits you can get from maximizing the strengths of various platforms.įun Fact: One of the most effective emotional marketing techniques companies use is the FOMO or fear of missing out strategy. The other way around is also possible, with your emotion-based ad being the final push to convince the target user and close the deal. You can take a more logic-based strategy with your Google ads to get them to trust your product’s effectiveness beyond emotions. Their next step is likely to find out more about the product or company by Googling it. Your target audience may first see the ad on Facebook and quickly become interested because of the emotional appeal. This will make both of your campaigns work perfectly together. And you can save the more technical aspects of your product or service for your Google ads, such as specs or prices. For example, you can develop graphics and videos that can induce excitement or other positive emotional reactions in the user. Use One To Appeal to the Heart and the Other to the MindĪs mentioned earlier, Facebook gives you more room to be flexible and creative with your ads. We’ve combined four simple but brilliant ways to make these two advertising platforms work better together. These agencies have teams of skilled digital marketing specialists with the expertise to develop, monitor and improve your ad campaigns using real-time data.īut if you feel ready for the challenge of building the perfect synergy between your Facebook and Google Ads campaigns, read on below. You can look into working with an established Google Ads agency like GrowMyAds that can step in and work its magic. Now that that’s out of the way, you can move on to the next step and work on your blended approach.īut if you’re new to all this or the idea of juggling multiple platforms seems daunting to you, there’s always another option. It’s crucial to grasp the areas in which each platform excels. How Can I Make Them Work Together Better? However, Facebook makes up for this by allowing businesses to set specific demographics or preferences for their target audience. This is because Google’s search engine has become indispensable to daily life and handles millions of search queries daily. However, you may have a little more room to use graphics if you advertise on their Display Network, which shows your ads as banners on their partner websites.Īs for audience reach, Google Ads seemingly has the upper hand in this scenario. With Google Ads, you are mostly limited to plain text on the search results page. As a result, more opportunities exist to show off your logo and colors and use photos and videos. This can allow you to target your potential consumers on a more emotional level, which will be covered in more detail below.Īnother striking distinction is that Facebook allows you to create more visual ads. Facebook’s data can come from other businesses or celebrity pages users have liked, their demographics and interests, prior purchases and their activities on the platform. This is also called interest-based targeting. On the other hand, Facebook connects you to your target consumers based on their online behavior. You can find your target consumers because they are searching for a keyword that matches what you have to offer. Google Ads uses pay-per-click (PPC) advertising via target keywords. The main difference between these two advertising heavyweights is how they help your business find new customers. Taking a Look at Google Ads and Facebook’s Different Fortes You get the best results when you make them work to complement each other’s strengths and weaknesses. Instead of viewing them as rivals, the best approach is to treat each platform as an integral part of a whole. Moreover, if you are working on a tight budget, you might have even considered giving up one of them when they don’t perform as well as expected.īut that kind of thinking is not beneficial to anybody working in digital marketing. If you use both Google Ads and Facebook, you might be guilty of treating each platform as a completely independent method and a direct competition of the other. Together with Amazon, these three giants received a whopping 64 percent of the overall digital spending share in the United States. Google Ads and Facebook are two of the biggest advertising options in the industry, and many businesses use both for their ads. Do you run ad campaigns on various platforms?
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